They do this consciously, absolutely. And they have for over 100 years.
https://en.wikipedia.org/wiki/Yellow_journalism
And that's just that one term. Before that, wealthy people literally made newspapers to try to push their own points of view onto the public. Heck, the USA was arguably founded on propaganda newspapers. They certainly weren't regularly fair and objective representations of truth, and rarely even tried to be.
https://en.wikipedia.org/wiki/Inverted_pyramid_%28journalism...