1) Can you talk a bit more (to a non-technical person) about how the code embed works
2) As a suggestion, I think you'd do well in no/low-code communities or products. Webflow is a tool I use so I believe it'd be a success there, since the average Webflow user doesn't know how to code advanced stuff, but they know Webflow has a 'code embed' where they can slap a few lines (i.e. Fastcomments' snippet) and stuff works