These things come and go: virality, selling shovels, uncanny valley, Dunning-Kruger, Overton window, Dunbar's number...

While there is some signaling and "everything looks like a nail"-ness happening, I think on balance it's are a good thing. These concepts, including the ones you mentioned, are genuinely useful. Their hype cycles are a collective process by which we figure out when and where the concepts are most useful, and then they settle into their place.