I agree. The word "spying" is thrown around a bit loosely. I suspect most users are oblivious, but the information is there to see; the choices are there to make.

That said, I have to make a conscious choice to avoid Google data collection wherever I can, but I still end up using many Google products. I was more accepting when data collected was silo'ed in individual Google services. Now that those barriers are down [1], it will probably take government intervention to re-isolate key platforms (like Chrome, Android, Youtube, Search, Ads, Maps, etc.)

[1] https://slate.com/technology/2016/10/google-changed-a-major-...