This is completely naive... today Italy is voting for a referendum. After 35 years we are near to reach the quorum, and beat Berlusconi special protection laws, avoid water privatization, and so forth.
Part of this I bet is thanks to Facebook, as in the latest days there was a massive campaign to go voting, ran collectively by all the people that think this vote is important, on Facebook. For us "internet geeks" Facebook may be not so cool, but the reality is that he is making the average person, a "connected person".
This is huge... and deserves the best minds in the world.