This is a fairly odd claim.
If you have to deal with strings (ASCII and UTF-8) properly, C is stupidly verbose.
If you need a data structure more complex than an array of something, C is stupidly verbose.
If you want to deal with pattern matching/regexen, C is ridiculously verbose.
Do I agree that Rust is far more verbose for an embedded "blinky" (the embedded equivalent of "Hello, World!")? Yes.
But once I start doing things like processing messages in a communications stack (BLE, CANOpen, Ethernet, etc.), Rust starts looking better and better.