I’ve often thought of the counterculture to online space as those who are breaking free of centralization and the digital “monopolies.” They’re the people who are homesteading on tildes, Mastodon, or their own self-hosted instance, for example. In cyberspace, FAANG are the new industrialists (the new informationalists?), so to me it makes sense that a portion of online society wants to separate or rebel from this establishment which controls a good portion of this cyberspace.
As IoT becomes more prevalent, I can see those who seek a break from connectivity in general as countercultural, too. Some of the ideas in Aldous Huxley’s “Brave New World,” or Ted Kaczynski’s* “Industrial Society and Its Future” reflect this.
* I do not condone Kaczynski’s actions. I’m merely stating the concern about technology’s negative impact on society has long been thought about. It makes sense that there would be those who seek to shun it entirely.