You're not the first to comment on this! Consumer SaaS is still growing. We'd like to fall into the category of apps like Superhuman, Vimcal, and Fantastical.
Fantastical is, what, $3 a month and has a much better value proposition. You’re effectively outpricing yourselves with $10 a month when there are tools that do the exactly same with a single purchase or even for free.
Consumer SaaS may be growing, but that doesn't mean you are a natural fit. Also, subscription fatigue is growing even faster.