Different people like different things for different reasons.
> refusal to follow this norm
That's why it's called a norm, not a universal law.
(Random personal anecdote: I last visited San Francisco a long time ago, in the early 2000s, but as a Brit it seemed to me that there were hardly any Indian restaurants compared to what I was used to. Of course, British-Indian cuisine is a laundered version of Indian cuisine itself .. and the restaurants are more likely to be run by Bangladeshis. What is authenticity, really?)