I own one of these. Although I am yet to see full blown video ads like the one the article mentions, I definitely see banner ads on the bottom left of the LG interface, every time I click on the home button to switch between TV apps.
I do have FireTV 4K stick and an Apple TV 4K on HDMI inputs but I still prefer the apps on the TV. They are much better in terms of picture quality, no idea why. Even the Apple TV+ app on the TV looks better than the app on Apple TV!