Yuck, didn't see it until now, but as a customer, it's enough to make me cancel.
If I absolutely needed it then, well, a need is a need, it has to be met. But when you're not sure if you need something small things like that get important and that is going to be most of their customers probably.
Each to his own. I don't like businesses that can be easily associated with a certain personality, views etc. (like Apple).
It just doesn't feel right to me, and I can easily find a replacement.