In ancient Greece papyrus was roughly worth its weight in silver. For a long time writing was so onerous that people just didn't do it.
The shared civilization behind ancient Greece and ancient Northern India and ancient Britain had a system of oral-formulaic poetry, wherein descriptions are full of stock phrases like "wine-dark sea" or "rosy-fingered Dawn", like in today's "My name is X and I'm here to say" in more recent oral poetic forms.