I am pleased to hear it but a rose by any other name would smell as sweet. Elsevier will cease being a publisher first when they stop selling access to journal articles. Until then they are a publisher first and an "analytics" firm second, regardless of corporate messaging.

Given this, please consider some internal lobbying to publish all works under a free license, as a non-publisher should not care about others making copies of works it has published.

This is certainly important from a business perspective. For-profit publishing is a dead end. More and more venues are community-owned, and only the highest profile publications actually need the degree of professionalization that requires a large publishing house. By now, it is clear that the publishers cannot win this fight. And we see this in the concessions publishers make. IMHO, publishers can either milk the cow as long as it's possible and then die, or transform their business. My university just announced an Open Access agreement with Elsevier, and to me this looks like a confession on Elsevier's side that they will have to go OA in one way or another, or they'll lose their journals one by one. In my community, Elsevier has already lost journals to community-owned replacements.