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Correct. Although there is only one brand that has sold a Tweet NFT for $3mil.

The enforcement, interestingly, is more traditional; the owners of the "Valuables by CENT" trademark can use existing legal structures to prevent anyone else using that name.

Meanwhile the NFT is digitally linked to the Valuables by CENT smart contract on Ethereum, which will presumably have an 'author' property attached to it, set to the string "Valuables by CENT".

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> The enforcement, interestingly, is more traditional;

Ah, so they pinkie swear not to do it a second time?

It would be equivalent of Sotheby's starting a second brand competing with themselves, but yes.

Sotheby's was founded in 1744 (1). They have a track record, a _brand_ to maintain.

Your average blockchain was founded recently, and have a lot less to lose taking the money and running, or popping up again under a new name, for a second go at the same shtick.

1) https://en.wikipedia.org/wiki/Sotheby%27s

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