These can trivially be copied (double spent), which means they're just as scarce as any digital data. Valueless without some significant proof of violence and hyper censorship ability enforcing copyright protection.
The primary revolution of bitcoin was the invention of self enforcing digital scarcity.
If you want to sell it to someone else, you sign a message saying you give it to them and so on, forming a "chain" of signed transactions.
But like a painting that can be copied, people decide to disproportionately value the first one...just because.
Is there something that you can only do via the token? Are there special events or access for token holders? I could see something like that being independently valuable, and interesting.
The ownership record in a public blockchain can't be corrupted.
I thought DRM already invented that.