Yeah, it's a chore. Sadly there really isn't a better option. The only option I can think of is to use the game's localizable name, but that gets pretty ugly very quickly (consider the ".HACK" series). Another option would be to re-use the game's data folder name, but that gets hairy with stuff like DLC and shared depots.
It's not really intended for users to be digging around in there, so... it is what it is.