Propaganda is a tool - it can be used for bad or good. The problem is that "bad" and "good" are subjective value judgements. Simultaneously, the mindset of manipulation is going to have certain predictable effects on communication and society, no matter what the manipulation is used for.
If you haven't caught on, the website uses the techniques it promotes.
1) We live in a social world.
2) Your effectiveness is measured by other people.
3) Your ability to communicate can affect your perceived effectiveness.
4) Highly effective people are rewarded.
5) To be rewarded is 'good'.
Let me know where we disagree, and then we'll have a better understanding of each other.
Alternatively, we might want to look at objectivity and truthiness as being, you know, important.
We can do both, but one of those things is more important.
Trying to change someone's perspective isn't always propaganda, and of course you can change your own prospective through reframing and introspection.
Often people using these manipulative techniques don't even realize they are manipulating - they just think they are "charismatic" or "persuasive".
An example of poor framing: "do you feel you have the right to tell private company whay to do"
Reframing the same question can expose serious logical flaws and assumptions, and every critical thinker worth his salt should be aware of it and able to examine an issue from different viewpoints
The FrameWorks Institute is just a non-profit that's modernizing the study of rhetoric for modern political and social discourse
Convincing someone that the earth is flat is changing their perspective, but so is convincing them that flat earth is bullshit. People aren't rational by default, they need convincing.