Or maybe there's section bias going on? ie. everything you're worried about is going up in price.
It's not that there was zero improvement; it's that the pace of recovery in most of the US was a small fraction (often near zero) of what it was in the wealthy regions.
a) It's not journalists questioning these numbers, it's politicians and economists, and b) the criticism is long-standing and entirely accurate. Folks have been criticising this statistic for many years, and COVID has only made those criticisms more salient.
The top-line unemployment numbers factor out a large number of cohorts. For example, the number of people who've permanently stopped looking for work aren't counted.
COVID has inflated numbers in those cohorts and the top-line figure is likely understating these effects as a consequence.
Unfortunately, you've opted for a pithy dismissal based on, frankly, a cliche about mass media that offers no value or insight.