Doing it themselves and doing it right is my guess.
Just look at Sony for an example of rushing into doing something yourself (PSN.)
Just look at Sony for an example of rushing into doing something yourself (PSN.)
I don't know much about iCloud, but I really hope they had learned the lesson and made it more open by providing APIs, allowing data migration, and supporting tools for other platforms. However, this might be just my wishful thinking.
It's a different ballgame now I think.