Whereas Okta, Auth0, etc. cannot, since that is their product. So they have to charge.
Given network effects, a free auth system will always beat a paid one, except where the user is compelled to use it. (e.g. you want to use my SaaS product? You'll have to create an identity in my private auth system).
So I don't think these products (and I'll include KeyCloak which is fricking awesome) really compete as such with the FAANG offerings.