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Honestly as auth0 users we were mulling moving over to okta anyway. Auth0s offering has always been slightly rough around the edges and we end up slightly suboptimal implementations because of that.

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If that were the case, Okta would not have acquired Auth0.

Acquisitions don't happen exclusively because a company is buying out someone who is better than them.

Sometimes they happen so a company can buy out someone so they won't have the chance to become better than them and a serious competitor.

And for those in the back that don't know, using that as a reason for an acquisition is illegal and considered anti-competitive practice, hence you'll never hear a company publicly state that reason.

but you will hear:

Sometimes they happen so a company can create synergies and improve the scope of their product offerings

Taking over a competitor is always a good idea, simply to reduce the amount of players you compete with. This is why Facebook gobbled up Instagram and Whatsapp.

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