https://twitter.com/robinhouston/status/1169877007045296128
Its easier to drum up support for your paper when you have a quick way to prove to the community of mathematicians that your results are golden.
EDIT: The original webpage: http://math.mit.edu/~drew/sumsofcubes.html
As you can see, the sum-of-cubes announcements are very terse. Ultimately pointing to the following link: https://share.cocalc.com/share/900eec7e-0710-4e2f-a03a-dba01...
That kind of website / tweet is a "drop the mic" moment. It really makes people pay attention.