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Just as a security researcher’s job is to find vulnerabilities and promote best practices, it’s not to hack and then publicly shame their employer. Ethics researchers should be the same, no? Find ethical issues and promote best practices, embarrassing your employer seems counterproductive except perhaps as a last resort.

This depends. Google project zero routinely discovers vulns in Google products.

However they're empowered to fix them, essentially no questions asked. So you don't often get p0 posts about unfixed bugs in Google products.

I imagine that depends on your contract?

Since you, the employer, decide what the job is, maybe or maybe not. If you define the job as, "develop ideas and frameworks where we can accomplish our goals in the most ethical way possible," then publicly embarrassing the company might not be doing your job.

A good ethicist & communicator will probably be able to embarrass you if you're doing something wrong, but so will a comedian.

I don't think OP is claiming that there ethicists have no skill, but rather that it's fundamentally a lot more difficult to evaluate.