This is the software industry after all.
Take for example a multi-player game with purchasable trinkets. Player "invests" in a copy of the game at $50 and 20 trinkets originally costing $1 each. Platform the game is designed for becomes obsolete (say, an app targetting Windows 3.1 or Android 2.1), or the company goes bust and turns off the infrastructure supporting multiplayer functionality. Perhaps having issued all the tokens it can, the company simply loses interest in continuing to pay for that infrastructure.
What happens to the value of the issued tokens? Well we know what happens, much as we know what happened to the millions of 3.5" and 5.25" floppy disks containing licensed software written for Windows 3.1 that were manufactured in the 90s.
The only way to preserve the value of the "investment" is if the token is supported in perpetuity by a functioning market that must by necessity not be dependent on a single piece of software (game), OS platform, vendor or centralized authority of any sort.