What should I use in replace of Google Analytics for basic web traffic analytics?
[1]: https://www.goatcounter.com/ [2]: https://plausible.io/
It analyzes your log files instead of client-side tracking.
If you want to try one, I am building https://userTrack.net, you can PM me on Twitter if you need a discount.
My meta-recommendation is actually to opt for zoho's "one" suite, which gives you basically everything they offer for $30/mo/full-time employee: https://www.zoho.com/one/pricing/