We measure something by comparing its frontiers (where it begins and ends) to something else. If this something has none, this clearly cannot be done.
Of course, it's also clear that between 0 and 1 you have infinite real numbers. But is an infinite inside an infinite enough to provide a size hierarchy?
Maybe the quantum physics guys will prove that the universe is granular in every possible level and that everything is just an enormous pile of huge natural numbers. Then infinity and paradoxes will just be a fun thought experiment, and reality will still be pragmatically ungraspable, but profoundly boring.