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Comment by iscrewyou | Hacker News Reader

It’s so hard to feel bad for Facebook. They’ve made shadow profiles for non-Facebook users for crying out loud! But they are really going out of their way to oppose Apple on this move.

The burger restaurant clip in the audio...couldn’t they still target users just based on interests? And not actually linking those interests to a specific person?

And on the other hand, I don’t hear much from Google.

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I heard the burger lady on npr this morning.

I can't get that article to load, so I'm hoping they address how she knows that 90% of her business comes from facebook, and how hyper targeted ads are more effective than just geo-located tags.

It seems like ads for her business would be good for users within 'x' number of miles/blocks/whatever of her business, and not necessarily based on their interests, correct?

Helps to target appropriate income level and past food habits (i.e. don't waste money showing ads to folks that cook at home 95% of the time)

Does Google’s tracking rely on iOS to the extent facebook’s does? I don’t use either but I would assume nearly all iPhones accessing fb are via app while a ton of iPhones accessing Google are via Safari, mail, and even iMessage now that you can play a linked YouTube video directly in the Messages app.

Google is in a much less exposed position because they are the default search engine on iOS devices (a privilege they pay alot of $ for).

There aren't shadow profiles for non-facebook users. That's a myth.

Sources please.

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