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>Apple spends a ton of money marketing themselves as "pro-privacy and pro-consumer, more than those "other" $BigCo's"

I mean they also seem to deliver functionality that is pro-privacy, since of course their money doesn't depend on violating your privacy. Two of the other BigCo's business models are built on violating your privacy, and the other one certainly makes more money on its retail efforts by doing so.

So the scary quote marks up there seem a bit weird given the circumstances.

I am so tired of this “marketing” angle, as if anyone having different priorities must be an idiot manipulated by the communication department of a large evil company. It’s been a trope since the 1990s.

Also, nobody is immune to advertising, so you can take these comments as seriously as the “sheeple” ones.

There's an analogous argument to be made about every $BigCo though. People's perceptions of these, and of how the community relates to them, are hugely conditioned by their pre-existing feelings.