They obviously did well enough to be worth acquiring.
But a ‘pivot’ is essentially the same thing - in terms of what gets scrapped.
I see an acquihire as the market actually validating your company value even if you haven’t pivoted into a hockey stick product.
You used to be working on AI powered eye glasses that could tell when fruit is perfectly ripe but now you work on an in house travel expense system the Apple sales people use to log their Uber bills.
Is it that realistic? Why would anyone take such a deal? Why would Apple expect those employees to stay, and given this why would they pay a premium?
My sense was that generally teams are hired because they have proven that they are competent in something specific that Apple wants to do, even if the actual code isn’t used directly.
- Turi became TuriCreate/CoreML
- Faceshift became Memoji
- Workflow became Shortcuts
- FoundationDB is unchanged and underpins iCloud
- Shazam is unchanged
Many of the acquired companies can be directly seen in shipping products (https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio...)