It's not about reducing people to nothing but their skin color, that's a strawman argument. It's about recognizing that because the way society is structured, people have likely had a markedly different experience of life based on their skin color, and in a systematic way. It's about recognizing that we need a systematic approach to undo the accumulation of 400 years of these systematized differences. To ignore skin color, or as some people say, "I don't see color" is to refuse to confront the structural racism that got us where we are.