"Brilliant....It works the brain in a way that is nothing short of exhilarating." ― Richard Dawkins.
His previous book (On Intelligence) is very stimulating and contains many ideas that have interesting connections with Deep Learning. I'm looking forward to read this new one.
IIRC it also had an appendix entitled "Testable Predictions", which as a philosophy graduate came as a breath of fresh air.
Second that, his first book was pretty great and easy to digest.
You know it's an exciting field when something 1.5-2 years old needs a date on it.