TikTok is enabling some awesome creativity, which is weird because I can't figure out why it's anything new. Like, why did this one app take off all of a sudden?
Before TikTok and Musica.ly there was Vine, founded in 2012 which had a peak of 200 million active users by 2015.
And of course there's Instagram, which has allowed short videos since 2013 as well to try and compete with Vine.
And of course before all of those there was Youtube.
Imagine if Spotify bought Snap.