> Griddy is simply an energy provider you can choose to hedge your bets and save money if you are smart. Plenty of people using it shut off their power or switched providers when they were informed of the incoming price surge. That some households ignoring the warnings shouldn't be a reason a service like Griddy can't exist.

It's not reasonable to expect households to monitor their electricity rates or alert emails that closely nor be prepared to drop everything to switch providers at a moment's notice for an entirely unexpected reason. I know I don't immediately read every email I get.

An even if someone was monitoring that closely, or was ready to jump, there's no guarantee they'll be able to switch:

https://6abc.com/griddy-gridy-texas-power-bills-what-is-ener...:

> In a rare move Sunday night, Griddy sent out an email to all 29,000 of its customers, urging them to switch to a different provider. Thigpen says she tried Monday morning, but no one was taking new customers....

> We reached out to a few providers here in Texas. They are not taking customers. Some say they may accept new customers by next Wednesday, when they say the weather has improved. That was the earliest 'maybe' answer we could get.