"Saving the business" implies saving the idea of the business as such: no business, no musicians besides those who are independently wealthy, which means less good music for the rest of us. "Saving the business" doesn't imply that they must necessarily make loads of cash.

I don't know if his idea is any good, but one hopes that there is some model besides "tour lots" that also holds some promise for the Brian Wilson introverted studio wizard types.