REDUCE, Reuse, Recycle. People forget (or never realized) the order was intentional.
There are success stories such as the sharp reduction of CFCs and acid rain contributors, or the reduction in coal pollution once it cost more than alternatives, but we can see the opposite in, for example, the way the oil industry successfully captured a significant fraction of a major American political party and got enough people to believe climate change wasn’t real to avoid a carbon tax for decades we could have used to transform the economy less sharply than will now be needed.
We don't have to continue using endocrine disrupting plastics either. It can't be a blanket ban, we use them in too many places. But they can be phased out.