Wait what? People search on Facebook for content? Maybe for content of what their friends are up to. I've never considered a social networking site to be a search engine, and considering Facebook's abysmal attempts at targeted marketing (their ads SUCK at relevance) no matter how many time I tell it that a certain ad is of no relevance. I just don't see how Facebook is "winning the web war". Maybe I have different friends than most, but pretty much everyone I know uses a search engine to find things. Even my mom, who isn't what I would call computer savy.