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As absurd as it is, I'm pretty sick of every media outlet on earth attempting to herd me to their FB/Twitter page every time they're on air or commercial.

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While I agree that it is annoying, a law is not the way to fix that. It's also very useful, as it connects the viewers with more information. I don't think anything would convince news outlets to stop since it drives up their website traffic, etc.

Totally agree.

I wonder how much value a news outlet derives from their follower communities and whether or not they've A/B tested the effect asking viewers to tune in on FB/Twitter hurts their ratings.

A law could be the way to fix that if it concerns state-owned media, which in France (and Europe, in general) is mainstream.

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