"for free" and yet Apple will still make a profit due to physical phone sales, $99/year fees, etc. To imply that they aren't profitable outside of the 30% cut is laughable. Plenty of companies "research, develop, provide opportunities" that can't and don't resort to monopolistic and territorialistic practices to block competition.
There's no reason that EA can't accept payments outside of the Apple store other than monopolistic protectionism. "research and development" of something 100s of other companies can and do is a weak excuse - and one easily picked apart with relevant examples.