You say:
> Most users are not technically capable enough to even go about installing an alternative store.
This is obviously false. We know for sure that average users can install apps.
A store is just an app. Why would installing an alternate store be harder than installing any other app?
Why wouldn’t Facebook just integrate their store into their app?
Both are still in the range of tens of billions of dollars. If one is worthwhile the other is too. Android is also by far the leader in number of actual users, which is what matters most to companies like Facebook.
The sideloading process is harder than just installing an app. Most users do not know how to do it and have no interest in doing it.
Google does not allow third party app stores to be distributed via their app store, and I assume Apple would do the same.
This seems like an unreasonable assumption.
Apple wouldn’t allow alternative app stores at all.
We’re talking about them being forced to allow them. I.e. it’s not Apples choice.
Why would anyone forcing Apple to allow alternative stores permit them to make it too difficult for regular users to do?