So your perfect solution is to recreate the mess that's on the PC???
I don't think you understand - we don't want that. That's why people like me, my wife, my kids, my parents, my relatives, and most of my friends buy an iPhone - so we don't have to go through that hell.
The number of people who buy a iphone for sheer simplicity is enormous. My friend's Android has a better camera, a different friend's Android has some cool games that I can't get. But that's OK, and it's my trade-off to make.
If Blizzard really doesn't like Apple, when why don't they fork Android and make their own phone and have a cool backend like Unreal engine running it? They have the resources and the fans to do it. And frankly, it'd probably be really freakin cool.