"Because it is unethical to intentionally harm someone for the benefit of medical research."
People incur additional risk for enjoyment, money or to contribute to a social cause in many aspects of life.
If you work as a deep-sea-diver, go skydiving, join the army or even frequently drink a lot of alcohol this can increase personal risk significantly.
Voluntary challenge trials with well informed, healthy, young participants testing novel vaccines and treatments during pandemics has a very high net utilitarian impact.
A < 1/10,000 risk for several hundred 20-30 year old participants is dwarfed by the death and suffering prevented by more quickly having efficacy information.
I'm 27, and shy away from many risks, but signed up for '1 day sooner' soon after the pandemic reached the UK, and would be proud to participate in a challenge trial if needed.
People framing it as 'unethical' should lay out exactly what their ethical framework is.