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This seems a bit extreme. Is anything that is incentivized bad? Charitable giving? Putting solar on your house? Obviously those are monetary incentives, but goosing desired behaviors with incentives of any form kind of makes the world go round (or at least it would seem so when you're a father of a young child!).

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I think I’d turn it around and instead say: “does everything have to be incentivised”?

I mean, I’m all for being encouraged, but there’s a fine line between incentives and feeling pressured. A big bit of me thinks: if you genuinely want to read more, you’ll read more, and probably don’t need a website to help you do so.

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