I agree with a few of the points, but it lost me at Tesla. I like my Tesla a lot because it’s a really well designed product, not because of some Elon Musk story.
"Space cowboy thinks other car companies are bloated and old-fashioned, builds the future with a scrappy group of dreamers"
As an awareness multiplier that's in some ways more effective than the $3B+ that GM spends on advertising each year. Because GM doesn't have a good story to tell.
I have no idea who the CEO of any other car company is, and although I think Tesla as a company is interesting I have no interest in their cars or any other companies cars for that matter.
On the topic of a good story, allow me to introduce you to the story of Carlos Ghosn, who assembled together Nissan, Renault, and Mitsubishi into a single conglomerate, was arrested and possibly framed for financial crimes, and then snuck out of Japan by staging a fake party while he was under house arrest, and is now an international criminal.
[1] https://www.forbes.com/sites/jackkelly/2020/06/16/the-wild-h...