We "learn" that Elon Musk is indeed self-centered and image-obsessed. Big deal, I'm sure he hopes that you think so, and you already knew so before reading this. Anyone whose net worth is tied to their public image and fandom is almost certainly the same. It's also not clear how much of those changes are actually his personality and how much are simply consistent with his public persona. A delta between the two would be interesting but almost by definition impossible to determine from this info.
Don't get me wrong: I'm sure there is a fascinating PhD or two to be found in this info. But for any ordinary person (including journalists or TMZ employee) are there any real, insightful nuggets in what is explicitly the process of curation?