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I think I've seen the term "trust moat" used before, which I like for describing this effect.

sort of like "economic moat"...yeah I can definitely see why AWS is quickly becoming a monopoly. 10 years ago? I might have used Clerk, I guess I'm not seeing what the value proposition here is to me its:

Do I trust a new service or continue with one of the most trusted service from AWS?

Yeah, definitely. It's a phenomenal virtuous cycle for AWS.

I think that honestly, the biggest sell for a lot of newcomers is gonna be "you don't need to know AWS!" -- in my (very limited!) experience, if you want to do X with AWS, you're gonna need to learn how to do W, Y, Z, and maybe A and B with AWS too.

Another selling point is if you are not using AWS infrastructure at all. If you are trying to build a service that you do not want to utilize the tech giants AWS or Google, it’s a selling point.

it's a tough sell imho because AWS has a learning curve but I feel like most devs are okay with being enmeshed for building scalable and secure systems on top of it.

AWS moves so quickly I think it would be a disadvantage to rely on a smaller, unknown 3rd party that tries to replace itself as AWS.

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