Yeah, the SEO they’re up against is brutal.

I’ve given up searching Google for information on the next season of a show. All the results are gamed by articles with no actual info, but from the search result summary appears to be what you’re looking for.

For example, if you search for “<show name> Season <latest + 1>“.

It seems every result, was updated in just the last couple of days (even if I’m 6 months behind), they clearly use tricks to make Google think its content was recently changed.

The titles are things like “Show name season x release date, details”, but the content is invariably a brief recap of what happened the last season. Followed by “regarding season x, no one has any idea when it’s coming, or if it’s coming, but here is our completely unsubstantiated vague guess...”