- They bought google wireless. - Their charge was declined, whatever the reason, they wanted to correct that. Or possibly an accidental dispute. - Google disabled their account because of non-payment - Google's customer support couldn't help because they weren't a paying customer. - They literally couldn't do ANYTHING because google was ignoring every step of the way. - Their account was blocked from making any payments and couldn't contact someone until they made a payment. - Eventually their phone was disabled, and they lost the phone number because... no payment!
And once the phone number was released / re-used there was nothing they could do.
Same thing if Google was to ban my gmail today, I'd lose SO MUCH and worse is my photos, all my logins, etc. Their "loss" on me could be devastating to my life and not even a blip on their radar.