We're living in a post-truth era, and it's a problem we need to solve.
Where I'd like to land isn't: "Harvard astronomer gets bullied by peers" or "Harvard astronomer makes millions of dollars from half-baked theory" but "Harvard astronomer presents half-baked theory, we have a serious conversation about it, and we treat it as a potential hypothesis."
I like quirky hypotheses, and I've found I've learned a lot investigating them.
"I'm being bullied!" claims are what everyone immediately says when their ideas aren't picked up by everyone else and then they decide to step right around the peer review process for their field.
You can feel free to disagree with Loeb's points, but I dislike the characterization that some part of this process is "invalid" (bullying) or that communicating with the public is similarly invalid because it "steps around peer review". Even your comments disagreeing with Loeb's approach are part of the process by which science and society make progress, I just happen to disagree with them in this case.
"astrophysicist Ethan Siegel called Loeb a 'once-respected scientist'"
I'm sorry, but that's not his ideas not being picked up. That's bullying. If Ethan Siegel was talking about Loeb's ideas, that'd be one thing.
And yes, the peer review process is badly broken. The emperor has no clothes.
There have been absurdly bad papers published in the "best" journals (https://pubmed.ncbi.nlm.nih.gov/2455231/ - on the memory of water by Benaventiste - the graal of homeopaths) and then quietly retracted. Unfortunately the information is now in the news and it is much more attractive that the debunking.
Then you have the poor quality of peer-review in many journals (the more one moves aways from hard science, the worse it gets). I had the opportunity to review a PhD thesis in a prestigious university in Europe (in biology) and the statistical part was disheartening. It was so bad that I have now concerns about everything biology :)
Finally the publish or die approach to contemporary science does not help to have quality and honesty in papers. There were recent cases in South Korea.
I do not have a solution, though. Probably not linking grants and career to publications would help.
Still, a scientific paper is not something you intend to make heaploads of money off, but a pop-sci book absolutely is - which makes the whole thing suspect.