Looking at the paper, it talks about people choosing to take risks (vs the education changing their behavior):
It appears that formal avalanche education did not make victims in this study less likely to be in accidents. Across all levels of avalanche training, overall exposure scores remained about the same, suggesting that these individuals were in the business of trading off the risks of being in avalanche terrain with the perceived benefits of engaging in their chosen activity. In other words, these victims were apparently using their training to access avalanche terrain during dangerous conditions so they could more fully enjoy their sports. For these people, courses aimed avoiding avalanche hazard would have little utility, and would probably not affect fatality rates in this population significantly. This group would benefit most from courses that provided risk management tools for balancing hazard exposure with recreational objectives. A sobering implication is that such courses might be more successful at extending students’ mobility in avalanche terrain than at reducing the total number of accidents.
PDF at https://www.researchgate.net/publication/264877015_Heuristic...