How come would that not happen? Apps come from somewhere and they are installed on someone's platform. The government can simply ask the provider of those apps to stop providing them and/or the provider of the platform to stop allowing for them to be installed. Your only choice then is to comply or stop doing business in that country.

So the only reasonable complaint I could see against these companies now is "maybe they should have stopped doing business in that country" which would allow them to take the high moral road. Ofc that wouldn't necessarily result in better freedom for the people in the country, just fewer services than the rest of the world but it is a possible choice.